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digital People Friday's - Laura Watson

We're very pleased to announce a new addition to the stable of digital Transfer authors, another smarty pants .....

In 1899, the head of the US Patent Office, Charles H Duell declared, “Everything that can be invented already has been.” Such a blatant comment need not be deconstructed. Suffice to say, bright Charlie was not aware that, thanks to many subsequent inventions, the world would become a changed place with instant global connectivity, online communities and that we would ultimately end up trusting the opinions and feedback of strangers over and above the people and brands that we purchase from. Such disequilibrium was inconceivable.

Some inventions have been extraordinary (the Interweb), others less so (the chopstick fan). I believe the key to the future lies in reducing complexity; finding easy solutions that make our lives simpler and give us back some of the time we seem to have lost.

I’m in the market for a tool that feeds encyclopedias of knowledge straight into my brain, a head device that allows me to travel to Croatia and feel the sun even if I’m freezing in the fetal position in my bed. I’m looking for an apparatus that allows me to clean my teeth without a brush, a contraption that hangs my clothes thereby reducing the size of my floordrobe, and I wouldn’t be opposed to a small pill that stops me from blushing uncontrollably at things I honestly don’t find embarrassing.

I am Laura Watson and I’m a Creative Strategist at PLAY Communication. Pleased to meet you.