Australia Top News
Written by Bart Jawien Monday, 06 September 2010 18:19
Dropping your iPhone 4 is the worst. Case-Mate will protect your iPhone from certain death (and death-grips). Relax.
 
 
 
 
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Written by Bart Jawien Friday, 03 September 2010 15:16 Last Updated on Friday, 03 September 2010 17:23

 

 

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Written by Bart Jawien Friday, 03 September 2010 08:51

Ever since one of Paris’s grand fashion designers, Yves Saint-Laurent, passed away, the demand for his collections has increased tremendously. Here we give you a look atone of the latest sneakers to come from YSL – the Rolling Sneaker.

 

 

It’s perfect for the summer and comes in all white patent leather. On the side the YSL logo tag and signature. It is now available at Concepts Boston.

 

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Written by Shari Hart Friday, 03 September 2010 07:21
A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal.
 
 
 
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Written by Twitter Team Thursday, 02 September 2010 16:12 Last Updated on Thursday, 02 September 2010 16:51

Over the coming weeks, we will be making two important updates that will impact how you interact with Twitter applications. 

We are sending this notice to all Twitter users to make sure you are aware of these changes.

What are applications?
There are over 250,000 applications built using the Twitter API. To use most applications, you first authorize the application to access your Twitter account, after which you can use it to read and post Tweets, discover new users and more.  Applications come in many varieties, including desktop applications like TweetDeck http://www.tweetdeck.com, Seesmic http://seesmic.com, or EchoFon http://www.echofon.com, websites such as TweetMeme http://tweetmeme.com, fflick http://fflick.com , or Topsy http://topsy.com, or mobile applications such as Twitter for iPhone http://itunes.apple.com/us/app/twitter/id333903271, Twitter for Blackberry http://www.blackberry.com/twitte , or Foursquare http://foursquare.com.

Update 1: New authorization rules for applications
Starting August 31, all applications will be required to use “OAuth” to access your Twitter account.

What's OAuth?
OAuth is a technology that enables applications to access Twitter on your behalf with your approval without asking you directly for your password.
Desktop and mobile applications may still ask for your password once, but after that request, they are required to use OAuth in order to access your timeline or allow you to tweet.

What does this mean for me?
Applications are no longer allowed to store your password.
If you change your password, the applications will continue to work.
Some applications you have been using may require you to reauthorize them or may stop functioning at the time of this change.

All applications you have authorized will be listed at http://twitter.com/settings/connections

You can revoke access to any application at any time from the list.

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Written by Bart Jawien Tuesday, 31 August 2010 16:21 Last Updated on Tuesday, 31 August 2010 23:42

This is a late announcement. However, I am very pleased to shout out another new addition to the stable of digital Transfer authors - the most stylish dude I know, Omid Amidi, who will be reporting on the coolest of fashions.

Welcome onboard Omid. You're such a Stylings are such that we've added your own category to dT called 'Style'. It's a pleasure to have you join us! Here's a little background on our new addition:  

I'm currently a bearded creative at Droga5, Sydney by way of Toronto, Canada. An interweb enthusiast, I basically devote most of my free time to the cruel mistress in the form of social networking, blogging (thelastexit.tumblr.com) and general edumacating (not a real word). Over the past bit, I've become quite a big fashion geek, thanks to the influence of Chantelle Gabino. Presently, I am the shamed owner of over a thousand clothing bookmarks, all of which I hope to purchase one day. Consequently, I am still patiently waiting to stumble upon a suitcase full of money.

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Written by Bart Jawien Wednesday, 25 August 2010 18:50 Last Updated on Wednesday, 25 August 2010 19:23

Advance information on Rio 's 2016 Olympics!! Brilliant idea to generate their own power.

The challenge was to design a vertical structure on the island of Cotonduba that in addition to serving as an observation tower would become a symbol of welcome to newcomers in Rio either by sea or by air once it has been host city of 2016 Olympic Games.

Designed by RAFA firm headquartered in Zurich , Switzerland , it is called " Solar City Tower , this structure was chosen in response to the initial proposal and it has the potential to generate enough energy not only for the Olympic city, but also for part of the city of Rio .

Its design makes it stores solar energy during the day thanks to signs at ground level, while the surplus energy produced is piped to pump sea water within tower giving the effect of a waterfall outside. This water is reused simultaneously by turbines which are designed to produce energy during the night.

These characteristics give it the epithet tower generator which is intended as a continuation of some of the resolutions taken during the Earth Summit United Nations in 1992 that took place in Rio and also promotes the use of natural resources in energy among these people.

The tower also has an amphitheater, an auditorium, cafeteria and shops accessible on the ground floor where you can take an elevator that leads to various observatories and a retractable platform for the practice of bungee.

At the top of the tower, it will be possible to appreciate the scenery around the island where she will be erected and its waterfall will become a benchmark for 2016 and the city of Rio de Janeiro.

 

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Written by Bart Jawien Wednesday, 25 August 2010 10:57 Last Updated on Wednesday, 25 August 2010 11:33

This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

 

 

www.theRSA.org

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Written by guardian.co.uk Tuesday, 24 August 2010 13:53 Last Updated on Tuesday, 24 August 2010 14:07

Something of a viral sensation in the past fortnight, these posters for social media services were created by Brazilian ad agency Moma Propaganda as part of the 'Everything Ages Fast' campaign for Maximidia Seminars.

They could make a packet selling high-quality prints of these...

 

Moma Propaganda's vintage internet campaign for Maximidia 

 

Moma Propaganda's vintage internet campaign for Maximidi

Moma Propaganda's vintage internet campaign for Maximidia
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Written by guardian.co.uk Monday, 23 August 2010 12:38
Search giant plans new operations centre for Google Maps developers at its 1,500-strong European headquarters
 
 
Google Dublin
 
 
 Google has announced plans to hire 200 staff as it expands its European headquarters in Dublin.

It will open a new operations centre with developers working on some of its location-based products, including Maps and Places, but not Street View.

This is the first time Google's location-based products will have had Dublin developers working on them on such a scale. The European headquarters opened in 2004 and has more than 1,500 staff, making it the company's largest base outside the US.

David Martin, director of geo-operations for Google in Europe, said: "This operations centre will help to manage these data sources to give Google Maps users even more local information than before.

"With the increasing proliferation of smartphones and Google's Android platform for mobiles, more and more people are using local and mapping products on a daily basis.

"We want to ensure they have a great experience and that the information we give them is accurate, useful and up to date."

The new centre is expected to be fully operational before the end of the year.

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Written by Shani Tomkins Friday, 20 August 2010 15:54 Last Updated on Friday, 20 August 2010 16:40

For years, the mobile phone has been touted as the potential jewel in the crown of interactive advertising. Now, thanks to the creation of smartphones, driven largely by the launch of Apple's iPhone and the Google Android-based G1, users are gravitating to mobile media more than ever. But it remains to be seen whether advertisers and agencies are aware of the latest location-based platforms, or whether they will provide the scale, functionality, and reach advertisers crave.

As we all know users are now accessing the Internet regularly from their mobile devices. In an attempt to capitalise on this increase, Vodafone, Alcatel-Lucent, and Navteq have all unveiled technologies that can help personalise ads by targeting users based on their real-time location.

Vodafone have announced that they intend to conduct large scale trials of a range of location-based products later this year.

Alcatel-Lucent and Placecast also announced the availability of their own location-based ad platform which will utilize the same tracking technology as Vodafone's system. Finally, Nokia's Navteq are launching a similar location-based platform for Nokia's Navigator application, which makes use of GPS location data to serve points of interest into mapping content, allowing users to "click to navigate" or "click for coupon."

Location-awareness makes for a more powerful and engaging form of advertising placing the relevant and easily accessible advert in the palm of ones hand. Agency interest is, of course, a positive sign for the practice, but meaningless unless it evolves into advertiser spend.

Location-based technology is still far ahead of advertiser demand. We keep seeing new efforts (Bluetooth placed within Adshels in shopping centers for example) related to location-based advertising, which are very encouraging. But we don't yet hear about companies that would want to advertise putting big budgets behind campaigns involving location on mobile phones just yet. I sense it's going to take a few years to build that kind of audience. When it becomes easy to buy, I think it will really begin to take off…

Part of the reasoning behind Vodas initial trials is to go out and see what people want. The initial trials will last around three to four months, but it’s estimated that it could take up to a year or 18 months before they start to see advertisers come on board.

Vodafone believe that location data will play quite such an integral role in the future of mobile advertising, but said it will become yet another tool for mobile marketers. They also however, recognise the appeal for location-centric advertisers, such as retail outlets.

Vodafone's trials will commence this summer, spearheaded by the release of its Power Search application across a range of Vodafone handsets.

An iPhone version has been available since January.

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Written by Shani Tomkins Friday, 20 August 2010 15:53 Last Updated on Friday, 20 August 2010 17:21

So Bing, Microsoft’s new search engine, oops, sorry, discovery engine, has launched in the US. Chances are you won’t be able to miss JWT’s $100m multimedia ad campaign to promote it (if you live in the UK that is).

The slogan is: The Sound of Found.

The 'discovery' engine promises to help overcome search overload by being 'simple, organised and consistent'. Results include price comparison, images and reviews, as well as Microsoft's successful 'cashback' initiative which compensates users for any products they buy via a Bing search. A short video here shows Bing, which will completely replace Microsoft Live Search, and aims to make a serious dent in Google 65% share of the search market.

 

 

Geeks throughout the UK have been beta-testing it since it was soft-launched and continue to, even though its already live. It’s fair to say opinion is mixed. Read a round up here from Tech Crunch: http://tinyurl.com/klq324 and here’s a comparison between Bing and Google: http://tinyurl.com/ku2bnm

Speaking of Google, the search giant has been hard at work creating Google Wave (as Greg B has recently written about in his latest sohotrightnow online digital blog), it is an open-sourced personal communication and collaboration tool which would merge e-mail, instant messaging, online forums, and wikis into a grand messaging service. It is due to launch later this year, but you can see why it’s causing so much excitement in a detailed demonstration here ...

 

 

My money is on the mighty Microsoft stealing some market share from Google, if only from users who are tired of combing through pages of results, many of which aren't relevant to their initial query. But all three launches indicate a refinement of existing interfaces, making them more intuitive and user-friendly. And that can only be a good thing for both users and advertisers.

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Written by Oral Adams (icanhasinternets.com) Thursday, 19 August 2010 16:00

In their recent edition, Rolling Stone Magazine has issued a thank you letter to the record label executives. Hopefully they’ll read it and get the bigger picture. It is a very wise and concise note that brings to light the changing nature in which individuals discover and spread music. Hats off to Rolling Stone for trying to get the RIAA and the music big wigs to open their eyes.

…seems like they sold out just like this guy.

 

 

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Written by Bart Jawien Thursday, 19 August 2010 10:03 Last Updated on Thursday, 19 August 2010 10:13

Everyone needs a wingman to help them get rid of dating irritations. But some wingmen are better than others - that's why we've built the LYNX Dry+ Sensitive Wingman Academy - training the next generation of Wingmen to make sure they don't let their best mates down...

 



See more at facebook.com/lynxeffectuk

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