Tripped across this Outdoor branding installation for Schweppes.

Somewhere in Portugal, me thinks! 

A site specific artwork referencing a full-scale highway billboard installed to accompany an expanded US border inspection & customs station along interstate 5 in Blaine, Washington. Borrowing the effectiveness of billboards to redirect attention away from the landscape at-large, this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond - refocusing attention away from the manmade environment and altering the presumed functions of signage in general.

This work was created in just under one year and fabricated in six major pieces at the Central District (Seattle) shop of Lead Pencil Studio. Working alongside Lead Pencil Studio were Ian Gill and Greg Lewis who were instrumental as fabrication leads during production and installation.

This time-lapse video was created by Ian Gill as a document of the installation phase of Non-Sign II using a canon t1i with the stock lens and a ti-82 calculator as an intervalometer. Each segment of the video represents one day, though not all days of the 14 day install were documented via time-lapse.

This project is a commission by the US GSA 'design excellence and the arts' program and the architect of the border & customs building is Bohlin Cywinski Jackson.

NON-SIGN II - fall 2010
Lead Pencil Studio: Annie Han + Daniel Mihalyo
Scale: 30'(h) x 50'(w) x 3'(d)
Materials: blackened and welded stainless steel rod (.8" ɸ)

The music behind this video is Heard Them Stirring by Fleet Foxes - find them at fleetfoxes.com/​
More photos of the install can be found here: flickr.com/​photos/​iangill/​sets/​ 72157625248985568/​

Directed by Nicolás Méndez.
Produced by CANADA (lawebdecanada.com)

A 3D billboard with a very, shall we say, uplifting subject has been installed in London.

The billboard is for Wonderbra, and you can probably figure out why, with the 3D effect, it's literally stopping traffic.

The well-endowed woman on the billboard wears only a black bra. Her hair bounces in an unseen breeze, and she's looking down at her chest with a big smile on her face.

You have to be wearing 3D glasses to get the full effect, and so Tuesday street teams of models, attired in Wonderbras, handed out glasses to passersby approaching the 20-foot-wide billboard, located just outside the Waterloo train station.

And the Sun newspaper gave out free 3D glasses in Tuesday's edition to tie in with the billboard launch.

The product being advertised is the Full Effect bra, which Wonderbra claims can increase a woman's bust by two cup sizes.

The billboard ties in with a social media campaign online.

The 48-sheet billboard has roughly 200 square feet of space, most of which is taken up by Brazilian model Sabraine Banado. To her left are the words "Experience the full effect."

Though the billboard appears blurry without special 3D glasses, Londoners have had no trouble seeing it, and it's caused quite a ruckus, though it's only been up a week.

Britain's Institute of Advanced Motorists issued a warning, saying that the billboard may cause accidents because drivers are too busy looking at the model's breasts to watch the road.

Safety concerns aside, the stunt works for the most obvious reasons: It's sexy and it gets attention. Already dozens of newspaper and web articles have been written about the billboard, with more sure to come.

And so far, no car accidents have been attributed to the billboard.

REPEAT ... "no car accidents have been attributed to the billboard"