On April 30, DoubleClick Rich Media announced the launch of DoubleClick Studio, a free rich media production and web-based workflow tool. If you’ve produced DoubleClick Rich Media ads in the past, you’re probably familiar with either DoubleClick Motif Ad Kit or DoubleClick TABS,which is used in Europe. DoubleClick Studio is the next iteration of rich media tools complete with improved components for Adobe Flash, AS2 and AS3 APIs, and a quicker, slicker web-based workflow.

If you’re on a creative team tasked with building DoubleClick Rich Media creatives for the DART ad server, DoubleClick invites you to sign up for an account at studio.doubleclick.com. Here’s some things they think you’ll like about building and managing rich media ads with DoubleClick Studio:

• Smaller, more versatile, Flash components make it easier for novice ad builders to create rich media ads
• Powerful AS2 and AS3 APIs let advanced programmers and developers build ads with code and access innovative external data sources
• A web-based interface makes the entire workflow easier with tools for keeping creatives organized, seeing where each creative is in the process, previewing and debugging creatives on live URLs, and submitting creatives to QA
• Advanced preview features allow you to generate multiple creative previews for a campaign in a single URL, change the preview background to a live webpage, and test event reporting triggers from the preview page

To see some of these features in action, take a quick tour of DoubleClick Studio in this short video from Shamim Samadi, product manager for DoubleClick Rich Media.

Visit studio.doubleclick.com to learn more.

No Comments / May 25.09 / Articles, Companies, News, Tips & Trix, Tool & Applications / by search Transfer

So everyone is on Twitter these days (even Oprah!) happily Tweeting about the odds and ends of their lives, and for better or ill we shouldn’t expect the social networking phenomenon to dissipate anytime soon. And while everyone is entitled to their own individual opinions on whether Twitter offers any social benefits to them personally, it’s become quickly apparent that it could have tremendous implications for the future of the SEO industry.

It’s no secret that iconic websites carry greater weight in search engines because of the heightened credibility of a top PageRank. But what has long eluded many search engine optimization professionals is how to harness the power of these mega websites for the benefit of clients. Well, recent discoveries about Twitter might offer some valuable insight into how the social networking giant can be utilized for basic SEO strategies. Read more…

1 Comment / Apr 23.09 / Tips & Trix / by search Transfer

Transfer is proud to launch a competition to thank everyone for supporting the group.

What do you need to do to win?

Register to the digitalTransfer.com.au site and go into the draw to win a brand new Apple® iPhone™ 3G with the latest wireless 3G technology, GPS, support for Microsoft Exchange ActiveSync, and the new App Store.

How to register?

Purchase a $25 AUD 3 month rolling site subscription and access restricted content.

Stay subscribed and you’ll automatically go back into the draw with more chances to win in our quarterly prize giveaways!

Competition details?

All registrations must be completed and subscriptions paid via PayPal.

The competition will run until 12.00pm AEST the 30th of June 2009 and only one winner will be drawn the following day at 10am AEST the 1st of July 2009.

*Click here to read Competition Terms and Conditions

1 Comment / Apr 23.09 / Prizes / by search Transfer

So what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

This is fundamentally the same for the other first tier Pay Per Cick networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score. Read more…

3 Comments / Apr 15.09 / Tips & Trix, Tool & Applications / by search Transfer

What do people search for on Twitter? We collected search terms that we took place within Twitter’s search engine to identify the topics that are being searched most often on Twitter for the week ending March 21, 2009. Searches for the vampire series ‘twilight’ were the most popular for the week overall fueled by the US release of the DVD, followed by ‘redco’, and ‘parkersburg’. The NCAA tournament was also getting underway & teams such as the Georgetown Hoyas and Maryland made appearances in the Top 25. Two news outlets, MSNBC and E! news were also included in the Top 25 search terms on search.twitter.com.

Among the top 75 search terms on search.twitter.com, entertainment-related ones were among the most popular and represented 29% of the share of searches. Celebrity personalities were the biggest sub-category within Entertainment being searched, with Paris Hilton and Oprah Winfrey topping the list. Jeremy Davies ranked 3rd along with his character Daniel Faraday from ABC’s Lost at #4. John Mayer rounded out the top 5, not surprisingly the same week that his Twitter habits were implicated in the break-up with Jennifer Aniston. The most popular television shows being searched for the week on Twitter’s search were NBC’s The Biggest Loser, NBC’s Saturday Night Live, and The SciFi Network’s Battlestar Galactica (#BSG)

Politics and searches for individual people’s names followed Entertainment

with 12% and 10% of the share of searches, respectively. The top political personalities being searched for the week were ‘obama’ and ‘john mccain’.

Some unique and fun topics that are being searched on Twitter are the ones that are associated with the ‘nifty queries’ that are listed along the right side of the search engine results page for Twitter, along with the broad discussion topics that take place (e.g. spring). For the week ending March 21, 2009, within the top 75 search terms, searchers were looking for ‘love or hate’, ‘soulmates’ and ‘cool filter:links’. Daily quiz Blogthings and Swag Codes contests are also popular activities that take place on Twitter, resulting in searches. Cocktails were also top of mind with ‘martini’ and ‘g&t’ being searched.

No Comments / Apr 09.09 / News, Tips & Trix, Tool & Applications / by search Transfer

To succeed in the world of search, you need to have a passion for it – as is true of all careers.

Search Engine Marketing, whilst still in a period of relative infancy in some respects, is coming into the mainstream. As Google continues to grow, & our lives become increasingly integrated into a digital world (think internet television, Kindles, torrents & iTunes), a background in search (I believe) will become a valuable asset.

So what makes a good Search Manager?
Firstly, a passion for all things digital. Search doesn’t exist in a vacuum, & a keen interest in landing page design, e-commerce, social networks & more will serve you well.

Secondly, you have to enjoy numbers, & have a great eye for detail. Search is about understanding the difference between a conversion rate and a click through rate. Cost per click, & cost per acquisition, organic vs paid links. It’s also about identifying opportunities amongst a huge amount of data, & constantly trying to find smarter solutions to marketing challenges. Read more…

4 Comments / Apr 01.09 / People, Tips & Trix / by search Transfer

Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent spike in sales leads with a recent spike in actual sales.

As I reported then, some companies have noticed a recent turn around in business after being hit by a slow down to the recession. That same day, the market fell to its 52 week low at 6,469.95. But yesterday it rose almost 400 points, so maybe a positive sign? Who knows, this whole economy and recession is confusing and depressing, to say the least.

That being said, many businesses said they saw a recent pick up in sales. Let me give you the break down of the 130 responses. Read more…

No Comments / Mar 25.09 / Articles, Companies, News / by search Transfer

At, iProspect® – the Original® Search Engine Marketing Firm, we deliver full-service Search Engine Marketing solutions. Whether this is for Pay Per Click Advertising Management, Organic Search Engine Optimisation, Web Analytics or an integrated campaign model, our goal is to generate superior sales and marketing results for all clients.iProspect Australia offers the following suite of Search Engine Marketing services to help you achieve your online marketing objectives:

• Organic Search Engine Optimisation
• Pay Per Click Advertising Management
• Web Analytics
• International Search Engine Optimisation
• Search Leveraged Public Relations
• Website Conversion Audit

These services not only deliver qualified traffic to your website, but also increase the rate at which your traffic converts into customers. You benefit from continuous measurement and analysis of your campaign results, and from our subsequent recommendations for ongoing improvements to produce increases in your marketing ROI. Read about how our search marketing strategies can help you achieve your business objectives.

Why Choose Us?

iProspect Australia provides superior results for many successful brands and their most sophisticated marketers. We deliver robust and strategic Paid and Organic Search Engine Marketing services to meet the business goals of your digital offering, industry and user audience.iProspect – Leading the way in Global Search Read more…

No Comments / Mar 20.09 / Companies / by search Transfer

Search Engine Marketing Services

Search engine marketing is smart marketing. It targets consumers who are already actively seeking your products or services. Our job is to make clients’ websites visible across the major search engines (Google, Yahoo!, NineMSN, etc.) and increase targeted traffic.

Paid Search (pay per click advertising)

• Only pay when someone clicks on your ad
• Extremely targeted – your ads are shown only when users are actively looking for your product or service
• Suitable for small to very large ad spends
• Geo-targeting – only show ads to users in the areas you do business
• Totally trackable, transparent results and conversion tracking
• Immediate traffic – PPC campaigns can launch within a matter of days
• Data generation – use keyword data to enhance SEO campaigns

No Comments / Mar 18.09 / Companies / by search Transfer

Michael Stebbins—Market Motive

Whilst not technically a session I was fortunate enough to hear Michael Stebbins of Market Motive present a little mini-presentation in the Expo hall, which grabbed a lot of people’s attention. I was away from my laptop but managed to type up notes on my iPhone.

His presentation was titled: 15 stupid things you can do to your website:

1. Using lots of JavaScript menus so search engines can’t crawl your website properly.

2. Using stupid keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.

3. ‘No Crawl’ added to the robots.txt on the test site, but then accidentally copying that over to the live site when it goes live. This could include using the ‘disallow all’ command in the robots file of a test site and then unwittingly copying that robots.txt file over to the live website.

4. Using ‘home page’ as the title tag on the home page, or even worse not having a title tag at all! Unique relevant title tags that address the page content and keyword agenda should be used for web pages. Read more…

No Comments / Mar 13.09 / Articles, Tips & Trix / by search Transfer