Love social media?
So, it would seem, does the team at Toll Holden racing. Check out this fun look behind the scenes at the 2010 Australian GP:
Toll Holden Racing Team Engineering Department- Albert Park. 2010.
Who knew that all those pit screens were for monitoring Twitter?
Original article found at: http://mumbrella.com.au/turbo-charged-social-media-comedy-from-holden-22030
As Twitter celebrates its fourth birthday, we thought it appropriate to take another step back from the day-to-day happenings of the Twitterverse and analyze some of the bigger trends. There are many indicators that can clue us in to what’s in store for the social network.
From the time we wake up in the morning to the moment we call it a day, and every moment in between (think bedroom, bathroom and dinner table), we’re checking in on our favorite social media sites.
Written by: Stephen Collins from acidlabs
My views on social media — its power to connect and bring people closer, to empower participation, to give voice — are well known. Equally well known are my views on using social media as a marketing tool and that I consider many marketing efforts using social media to be shortsighted at best, rarely [...]
Written by: Stephen Collins from acidlabs
Mostly.
EDIT: And when I say “mostly”, I mean marketing ultimately focused on getting people to buy stuff. Not on changing opinion, not on awareness. It’s a deliberately narrow definition for the purposes of this post.
I’m going to try to be concise as I put this out there for your amusement. I [...]